This paper is served as a marketing plan for fresh fruit juice business. It outlines strategies for success, and breaks it down into comprehensible, actionable components that will enable implementing marketing activities to provide a solid achievable result on investment. Nowadays, people tend to be more conscious of good health, and every person is going through various efforts to stay healthy. Fruit juices acts as a nutritious beverage because they offer a variety of nutrients found naturally in fruits. The business is about to offer natural, 100% fruit juices to the health conscious busy people in the big cities (such as Hanoi and HCMC) but then expand to provide to the entire country and even potential markets outside Vietnam. The customers are able to mix flavors with different percentages to have the best juice that tastes them. They can be served in the store, take away or ask for delivering juice to their door.